Analox Group

Posted by: Brendan Keating
Category: Case Studies, Manufacturing
Analox Group

Project Details

  • Region: Stokesley, England
  • Industry: Manufacturing
  • Size of company: 50-200 staff
Analox Group

About the customer

Analox is a world leader in researching, developing and manufacturing gas-sensing products. Their systems are used in diverse markets and applications such as space exploration, food and beverage, deep sea diving, green energy, and for keeping submariners across the globe safe. They are a customer-centric organisation that operates globally with offices in the UK and USA and a distribution network that spans each continent.

Business Requirement and Customer Challenges

Analox were already using Salesforce and Account Engagement but neither to their full potential. For the sales and operations teams, there was a lot of duplicate work, retired fields and outdated processes in place which meant that data was not being captured or used correctly. The marketing team did not have access to the latest features or the knowledge to use the suite of tools available within Account Engagement. Analox wanted to be able to use Salesforce more intuitively and collaboratively across their team. 

  • Review and reconfigure lead and opportunity fields and processes
  • Configure Account Engagement Lightning app including CMS and Content features
  • Review and reconfigure profiles to drill down on access
  • Introduce validation rules to ensure required data is captured at the correct stages
  • Improve team knowledge through sales and marketing training

Products implemented

Ignyto implemented the following Salesforce Solutions for the Analox Group:

  • Salesforce Sales Cloud
  • Lead Conversion
  • Customised the Lead, Account, Contact, and Opportunity objects
  • Marketing Cloud Account Engagement
  • Chatter


  • Improved lead and opportunity page layouts with reduced duplication of effort and a more streamlined process
  • Greater visibility of leads and opportunities to accounts
  • More collaboration through the introduction of chatter and opportunity teams
  • Improved account engagement capabilities
  • Increased knowledge

Quote from the customer

“ Analox required improvements and enhancements for the day-to-day use of Salesforce in a busy sales environment, especially on leads capture, conversion and assignment, and opportunities management. This was well delivered by Ignyto, who kept Analox well informed and updated at any given time and delivered comprehensive well-received training sessions to the Analox Sales and Marketing teams.

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