Bushell Interiors

Posted by: Ryan Groves
Category: Case Studies, Manufacturing, Retail, Sales Cloud

Project Details

  • Region: Ireland
  • Industry: Retail/Manufacturing
  • Sub Sector: Interior Design 
  • Size of company: 20 Employees

About the customer

Bushell Interiors is a interior design/furniture store company based in Ireland who design and implement interior design solutions for renovators and homeowners, and also sell bespoke interior furniture. They work with the customer to achieve the best interior solution as per their requirements and then source the contractors necessary to implement the solution, and/or provide the furniture resources.

Business Requirement and Customer Challenges

Bushell Interiors wanted to implement Salesforce Sales Cloud to have a better overview of their business performance. They were also looking for a more automated and robust system that has the ability to scale without any blockers.

Business Requirements included: 

  • Categorise opportunities by stage and manage pipeline
  • Get a better overview of sales activity and track against records
  • Efficiently manage and qualify leads
  • Efficiently manage accounts and contacts
  • Sync emails from Outlook to keep a record of client correspondence 
  • Track team and business performance by location

Products implemented

Ignyto implemented the following Salesforce Solutions for Bushell Interiors:

  • Salesforce Sales Cloud
  • Salesforce – Outlook inbox


  • Successful implementation of sales cloud 
  • Integration between Outlook email and Salesforce
  • Enhanced visibility of teams performances via Dashboards
  • Ability to make custom reports and track opportunities assigned to certain individuals
  • Ability to qualify leads through a bespoke qualification process and then convert hot leads into an account, contact and opportunity
  • Ability to track tasks and events against ongoing opportunities
  • Enhanced data integrity through the implementation of duplication and validation rules



Length of Project

5 days

Quote from the customer

“The team, especially Milo, were fantastic to work with from start to finish. Engaging with us continuously, ensuring that the needs of our project were met. Would highly recommend. “

Contact us today to discuss how one of our Ignyto specialists can help your business implement Salesforce