Johnson Hana

Posted by: Tom
Category: Case Studies, Professional Services

Project Details

  • Region: Ireland
  • Industry: Legal Solutions
  • Sub-Sector: Legal Solutions Provider
  • Size of company: Small Business

About the customer

Based in Ireland, Johnson Hana is the world’s most innovative, quality-focused Alternative Legal Solutions Provider & the first company of its kind. Their multi-disciplinary team of legal solutions architects, project managers, technologists & lawyers deliver process-heavy legal & compliance projects & BAU provide legal support to busy in-house teams.

They aim to reduce their clients’ legal spend by over 50% while improving both the quality of output and transparency of the process.

Business Requirement and Customer Challenges

Johnson Hana already had Salesforce systems in place but wanted to drive inbound leads into Salesforce whilst also increasing collaboration between sales and marketing. They were using separate sales and marketing solutions which meant there was a lot of manual tying together.

Business Requirements included:

  • 360 degree view of the customer and account
  • Manage all customer accounts and contacts efficiently to ensure we check in with all customers regularly
  • Multi-Channel Customer management across email, web and phone call enquiries
  • Marketing Account Engagement Automation setup and configuration for managing customer and prospect communication journeys
  • Setup website enquiry forms to ensure all enquiries are entered automatically into Marketing Cloud Account Engagement

Products implemented

Ignyto implemented the following Salesforce Solutions for Johnson Hana:

  • Sales Cloud Enterprise Edition
  • Pardot Growth Edition
  • Campaign management


  • Vastly improved customer visibility
  • Improved capabilities for marketing team
  • Single source for marketing and sales

Length of Project

42 Days

Quote from the customer

“Ignyto (and Kate in particular) have been fantastic in the support provided to help us to get Pardot set-up.

At Johnson Hana we’re currently in a phase of rapid growth, so it’s vital that we put in systems that enable us to analyse, track, and improve our customer acquisition journeys.

Throughout the implementation project, Kate and Ignyto have worked to carefully identify the specific problems and difficulties we were having and have built solutions to those problems that work well for us.”

For more information on how one of the Ignyto specialists can help you implement Salesforce, contact us here.