Lunn’s the Jewellers

Posted by: Brendan Keating
Category: Case Studies, Pardot, Retail, Sales Cloud
Lunn’s the Jewellers

Project Details

  • Region: UK
  • Industry: Luxury Goods
  • Sub-Sector: Jewellery
  • Size of company: 130 employees
  • Website: Lunns
Lunn’s the Jewellers

About the customer

Lunn’s the Jewellers has been located in Belfast since 1952. Lunn’s the Jewellers has nine showrooms across the Queen’s Arcade, Victoria Square Shopping Centre and Shipquay Street, Londonderry.

Over three generations, they have cultivated strong relationships with major international design houses and watch manufacturers. They offer an extensive range of unique fine jewellery, impressive watches, and inspiring gifts to suit every customer, occasion, and budget.

Business Requirement and Customer Challenges

  • Increase customer engagement through personalised journeys.
  • Total customer visibility for sales users and managers.
  • Improve marketing capabilities powered by Salesforce.

Products implemented

Ignyto implemented the following Salesforce Solutions for Lunn’s the Jewellers :

  • Sales Cloud
  • Marketing Cloud Account Engagement


  • Implemented personalised journeys with automated through tasks, giving sales users control for a more personalised customer experience. 
  • A centralised location for all customer data, capturing account info, previous purchases, new sales opportunities, personal biographies and any expression of interests. 
  • Implementing journey builder within the marketing cloud for marketing journeys utilising email and ad studio. Salesforce connection allows marketing to use real-time data to segment and target audiences.

Length of Project (Days)


Quote from the customer

“Ignyto has proved to be the perfect choice of business partner to support our journey into the world of Salesforce CRM. From the initial scoping discussions to implementation and training, the Ignyto team has made the process as smooth as possible.  Great project management, constant communication and a highly collaborative approach have been key elements to the project’s success, and we look forward to continuing our Salesforce journey with Ignyto as our guide when needed.”

Rich Braybrook,

Head of Innovation and Systems Development

Contact us today to discuss how one of our Ignyto specialists can help your business implement Salesforce