MMT Digital

Posted by: Tom
Category: Case Studies, Clouds, Sales Cloud

Project Details

  • Region: UK
  • Industry: Technology
  • Size of company: 250 employees

About the customer

MMT provide strategic consultancy and delivery excellence to enterprise businesses who are on the journey to becoming digitally connected. MMT utilize innovative technology solutions to successfully transform business performance. MMT are part of MSQ, a joined-up community of best-in-class agencies, helping businesses build high EQ brands to attract, convert, retain, and grow valuable customers.

Business Requirement and Customer Challenges

MMT were looking to implement Sales cloud to efficiently manage their day-to-day customer operations. They wanted to be able to track customer data and have the ability to create valuable reports and dashboards to visualize company performance with ease. This project involved a hard end date of only a few weeks so had to be managed diligently to ensure the build was effective
but also efficient.

Business Requirements included:

  • Customer Relationship Management (Sales cloud)
  • Enhanced visual data reporting (Reports and dashboards)
  • Manual processes to be automated to enhance user adoption
  • Custom object build to track delivery of opportunities

Products implemented

Ignyto implemented the following Salesforce Solutions for MMT Digital:

  • Sales cloud


  • Ability to efficiently manage lead, contact account and opportunity data
  • Successful implementation of end-to-end sales process through lead conversion and opportunity management
  • Custom object to track the delivery of an opportunity
  • Advanced formulas embedded into system to calculate working day weighted revenue across all opportunities
  • Ability to build custom reporting to enhance data analytics
  • Successful implementation of validation rules to enhance data integrity

Length of Project

Fast start (6 days)

Quote from the customer

“Ignyto were excellent throughout the project from Scoping to through to Delivery. They understood our business and delivered a quality solution despite aggressive timescales. It was mostly plain sailing but when there were issues they were resolved promptly and efficiently. Special shout out to Milo who delivered a great solution despite some late-breaking and fluid requirements!”

Contact us today to discuss how one of our Ignyto specialists can help your business implement Salesforce