Limitless Travel

Posted by: kevin
Category: Case Studies, Pardot, Sales Cloud, Travel, Transport & Hospitality

Project Details

  • Region: UK
  • Industry: Retail
  • Sub Sector: Travel
  • Size of company: 20

About the customer

Limitless Travel is more than a travel company. To be Limitless is a mindset, it means to push yourself to experience things you didn’t think it possible to achieve. Limitless Travel support people to see, achieve and experience the wonders that the world has to offer. From North Wales to the other side of the globe, we want everyone to be able to pursue their aspirations through travel.

Business Requirement and Customer Challenges

To continue improvements in promoting and selling their worldwide tours, Limitless Travel needed a solution that would help with both marketing to new and existing customers, as well as improving the sales process from start to finish. Limitless Travel also required an easier way of creating and tracking new tours. One of the main priorities for Limitless Travel is the ability to clearly track data between sales and marketing to have a clear 360 view of each customer.

Salesforce products implemented

  • Pardot Marketing Automation Suite integration and technical setup to enable tracking and scoring in order to give Limitless a view on customer activities and interest.
  • Custom field Mapping to allow information to feed back and forth into Pardot and Salesforce on the relevant fields needed for future Marketing usage.
  • Social connectors setup for current and future social media campaigns.
  • Marketing Asset Creation – within the scope of work we set up custom forms, created ready to use templates for emails and landing pages and set up engagement journeys.
  • Sales Cloud setup including the following; Creation of Users, Branding your custom salesforce application, Creation of Security Profiles to define access to Objects.
  • Creation of Custom “Tour” Object.
  • Designing page layouts for the Lead, Contact, Account and Opportunity objects.

Product Overview

Pardot and Sales Cloud

Quote from the customer

“We decided to use the services of Ignyto following a recommendation from a business partner. From the offset we found them to be very professional, friendly and very knowledgeable. They worked incredibly hard to deliver our project in the timeframe required and we always felt they went above and beyond what was required. Special mention must go to Hollie, our account manager, who was a pleasure to work with. The final project was delivered well, with continued support and overall exceeded our expectations and scope.”