The pandemic forced a lot of change on sales leaders, not least the new digital business models that were created to continue to support business sales during unprecedented conditions. Combined with the pressures on many businesses to focus on revenue, pricing and profit stability, there is a lot for sales leaders to get to grips with today. Those that are looking for greater clarity and stability (most likely, the majority) will benefit from Salesforce Revenue Cloud – here’s why.

An effective response to the need for real-time data

It has become vital for sales leaders to be able to get a real-time perspective on channel sales, revenue and pricing in order to be able to reduce risk. This can provide the reassurance that the revenue that is being relied on is actually real and will materialise when it is expected. Uncertainty in this area is something that sales leaders have had to deal with on an ongoing basis but Revenue Cloud is designed to help gain back control. The real-time insights it provides can replace manual processes that tied sales leaders and teams into time consuming systems – and also improve all channel buying experience.

Automation holds the key

Salesforce recently revealed that automation was already planned for revenue cycles prior to the pandemic but the impact of COVID-19 accelerated the broader application of this. Revenue Cloud is designed to help businesses control revenue growth across every channel with tools like automation and other advanced systems. To achieve this, it brings together CPQ and Billing, Partner Relationship Management and B2B Commerce capabilities. It provides tools to ensure that revenue can be better verified, forecast and managed. Automation can Achieve pricing consistency across all channel partners and can scale to include new channel partners and new channels as needed.

The opportunity to improve channel pricing stability

What Revenue Cloud offers is the opportunity to accelerate revenue streams by transforming buying experiences – and pricing is a big part of this. There are lots of challenges to consider when it comes to channel pricing and Revenue Cloud is ideally placed to help with many of these.

• Achieving the right price optimisation for every channel, deal, partner etc.
• Using automation to ensure that pricing is being consistently maintained across all channel partners – and that new channels and channel partners can be added as and when required to ensure simple scaling.
• Ensuring that pricing is both intuitive and easily understood across all sales and channel partner sales teams. This means that everyone who needs this information can access it for every quote that they create.
• Establishing pricing that is more dynamic and intelligent – achieving this means dealing with the lack of Middle Office integration that can generate many manual hours of work on a monthly basis.

Sales leaders need Revenue Cloud because of the wealth of opportunities that the system offers to help make improvements when it comes to channel sales, revenue and pricing. These areas are key for organisations as we emerge from the turbulent years of the pandemic and continue to navigate challenging economic conditions. The framework that Revenue Cloud offers is vital to support everything, from scaling channel selling to digital transformation.

If you are looking at implementing Salesforce Revenue Cloud for your business, then contact one of the Ignyto Specialists to help you get started.