If your business is looking to create best-in-class customer journeys, Salesforce Marketing Cloud is a vital tool to have. This smart platform will provide your business with all the tools it needs to design an empowering and engaging customer experience that nurtures strong relationships for your business. It not only enables any organisation to start creating consumer-centric interactions at scale but also contains a wealth of tools to improve internal efficiency and streamline the way your business approaches its marketing too. There are many benefits to investing in Salesforce Marketing Cloud – these are the top three.

1. Boost revenue with marketing-driven activities. The main benefit of using Salesforce Marketing Cloud is the most straightforward and probably the most convincing – it will help you to increase the revenue that your business can achieve. A recent study by Forrester found that organisations using Salesforce yielded a 299% ROI. This is the platform where intelligent customer journeys are created, the kind that can be genuinely transformative when it comes to the revenue your business is able to create. With Salesforce Marketing Cloud, businesses can simply achieve better results, whether that relates to engagement, customer experience and, of course, revenue.
2. Improve the quality and consistency of your brand. A great brand isn’t just about the ideas and vision that go into creating the concept but also the way that this is delivered to your customers. With Salesforce Marketing Cloud, you can genuinely cultivate a consumer-first brand identity that your audience will be more likely to engage with and to share with others. Not only that but the platform enables consistent delivery of this brand identity along every customer touchpoint so that, from sign-up to conversion, consumers get the sense that they are dealing with a credible entity and feel fully engaged. Salesforce Marketing Cloud offers you numerous ways to get this right, to trial and test and find your way to the ideal options for brand delivery. That includes plenty of opportunities for interaction and testing as well as being able to track and analyse marketing efforts along a range of communication methods and strategies.
3. Expand your communication and develop a genuinely omni-channel strategy. The idea of an omni-channel marketing approach can seem incredibly intimidating at first. However, using a platform like Salesforce Marketing Cloud makes this easy. From SMS to social advertising or digital ads, Salesforce Marketing Cloud gives you options for ensuring a consistent and organised approach, no matter how many channels you’re working with. If more effective communication with your customers is the goal then Salesforce Marketing Cloud is a key tool to have because it offers the opportunity to make your communication personalised, timely and consistent as standard. It’s a great way to improve brand recognition and loyalty and create stronger and more profitable relationships with customers, old and new.

There is a reason why 44% of customers experience an increase in lead volume after implementing Salesforce Marketing Cloud – because it works. These are just some of the major benefits of implementing a platform like this.

Contact Ignyto today to discuss how we can help you implement Salesforce Marketing Cloud today.