There are few – if any – CRM platforms that can match Salesforce. But don’t just take our word for it because Salesforces is continually topping the ‘best of’ lists and being named as a leader in its field. Salesforce was one of the first to launch a cloud-based CRM and has been an innovative pioneer in the field ever since. The influence it can have on everything, from efficiency to profitability, makes it well worth the investment. These are just some of the reasons to choose Salesforce.

1. It’s highly customisable. No two businesses are the same, and the way that Salesforce can be customised reflects this, as well as the broad spectrum of different needs it can create. Most requirements can be handled through configuration, but where there is a need to add or extend existing functionality to adapt to the requirements of your business, this is simple to do with Salesforce.
2. Scalability is a priority. Choosing the right CRM is about picking the infrastructure that is going to best support your business, not just right now but also in the coming years. Salesforce is designed to be scalable, as a priority, and when you factor in all the customisation options, you have a system that will be able to support an organisation as it grows.
3. The cloud-based Platform-as-a-Service model. The forward-thinking approach taken by Salesforce allows any enterprise to opt into the latest tech innovation, including the cloud-based PaaS model. With this model there are no up front expenses for any organisation looking to get started – instead, Salesforce charges for licenses. There is huge flexibility in this, which is a big advantage for organisations of every size. Not only can you get set up without vast capital expense but you can adapt as your business changes and only ever buy the user licenses that you need.
4. Options to track your customer lifecycles. Salesforce is designed to track the entire customer lifecycle and offers many different ways to do this effectively. Use Sales Cloud, for example, to channel sales activities or Service Cloud to ensure a positive customer experience and respond to consumer needs. Then there is Pardot and Marketing Cloud, which are ideal for building customer journeys and driving sales.
5. The innovation never stops. Just take a look at the Salesforce Spring 23 release if you want to see the way that this platform is continually evolving – hundreds of new features that are specifically designed to deliver on efficiency and drive revenue. Plus, Salesforce is a company that actually listens to its customers, which means that many of the annual improvements are based on actual feedback so the product just gets better and better as the years go on.

There is a reason why Salesforce continues to be named a leader in its field – it genuinely is a driving force for CRM innovation and continually delivers and improves. These are just some of the many reasons why investing in Salesforce makes a lot of sense. Contact your Salesforce experts today!