Biosynth: Salesforce delivered by Ignyto.
Ignyto implemented Sales Cloud and Service Cloud for Biosynth, a health and life sciences business.
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Book a discovery call →Biosynth is a global life sciences company supplying critical raw materials and end-to-end custom synthesis and manufacturing services to the pharmaceutical, diagnostics, vaccine and research sectors. Founded in 1966 and headquartered in Switzerland, the firm operates sites across Europe, the US and Asia, specialising in complex chemicals, peptides and key biologics to support R&D and regulated production.
Biosynth were experiencing limitations with its existing CRM, which made it difficult to scale and work efficiently. Key customer data was spread across systems, manual data entry was time-consuming, and sales and service teams lacked a single, reliable view of customers and activities. The business needed a modern platform that could streamline customer interactions, improve visibility across teams, and support future growth without adding operational complexity.
Biosynth now has a scalable, centralised platform that supports both Sales and Service teams.
Customer information is easier to capture, manage and report on, reducing reliance on manual processes and improving data quality.
Teams now have clearer visibility into Leads, Accounts, Opportunities and Cases with one unified system.
“The Ignyto team was friendly and supportive in guiding us through our Salesforce development and implementation. As this was the first time anyone at Biosynth had gone through this process, we had many questions, each of which was addressed promptly and thoroughly by the Ignyto team.”
Biosynth · Health and Life Sciences
Salesforce reports that Service Cloud customers see a 31% improvement in agent productivity and a 32% increase in customer satisfaction.
Source: Salesforce Customer Success Metrics 2023. A typical result across Salesforce customers, not a figure reported by Biosynth.
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