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Case studies/Playr-Fit
Playr-Fit logo
Retail — sportswear and teamwear · Sales Cloud, Account Engagement, Sage, Shopify and DPD integration

Order to invoice, without the hand-printing.

Ignyto connected Salesforce to Sage, Shopify and DPD for Playr-Fit, an Irish custom sportswear brand supplying clubs, schools and elite teams. At the Christmas peak, staff had been printing 500+ order receipts by hand.

Region
UK/Ireland
Industry
Retail — sportswear and teamwear
Company size
11-50 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with retail organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Playr-Fit is a sportswear and teamwear company based in Ireland, specialising in custom performance apparel for clubs, schools, and organisations across Gaelic games, soccer, rugby and other sports. The brand focuses on high-quality, player-driven designs and promotes itself as creating apparel that lets athletes “emulate their heroes on and off the field.”. Operating in Ireland and the UK, Playr-Fit supplies gear from grassroots level to elite teams, including bespoke kits and collaboration ranges for partner clubs.

02 — The problems Ignyto was asked to fix

Playr-Fit was growing fast across Ireland and the UK, but the order process depended on manual steps that did not scale with the season. Every order receipt had to be printed by hand through several buttons on a page — at the Christmas peak that meant staff printing more than 500 receipts manually.

Invoicing sat outside Salesforce in Sage, courier labels were produced separately again, and there was no way to track a product by scan against its order. Web orders in Shopify and financial data in Sage were disconnected from the customer record, so no one had a single view of an order’s status.

The goal Playr-Fit set was blunt: get the business to the point where Salesforce could be used internally for everything, rather than as one of several systems people cross-referenced.

03 — What Ignyto built
  • Integrate DPD with Salesforce to create tracking labels
  • Integrate Sage invoices with Salesforce so invoices are created directly from Salesforce
  • Track each scanned product by Product and Order
  • Several enhancements to the Playr-Fit Salesforce system
  • Improve the Salesforce system to move towards 100% internal usage
Products implemented
Sales Cloud →Account Engagement (Pardot) →Integration →
04 — What changed
01

Salesforce configured as a central, user-friendly CRM for Playr-Fit Ltd, providing a unified, real-time Customer 360 view.

02

Streamlined and partially automated lead-to-sales and sales-to-order processes, with Shopify orders and Sage financial data flowing into Salesforce.

03

Reduction in manual data handling and data inconsistencies through integrations and automation.

04

The 500+ receipts printed by hand at Christmas peak are generated automatically — the seasonal spike no longer lands on staff time.

05

Invoices raised in Salesforce and courier labels created from the same record, so the order, the invoice and the shipment stop being three separate jobs.

Playr-Fit logo

“Ignyto has proven to be an exceptional integration partner, seamlessly connecting Salesforce, Sage, and Shopify. Their team demonstrates deep technical expertise, clear communication, and a strong commitment to delivering efficient, reliable, and scalable integration solutions.”

Playr-Fit · Retail — sportswear and teamwear
What businesses typically see

Salesforce reports that Marketing Cloud customers, including Account Engagement, see a 32% increase in marketing ROI and a 27% lower cost to acquire new customers.

Source: Salesforce Customer Success Metrics. A typical result across Salesforce customers, not a figure reported by Playr-Fit.

05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
Related case studies

Similar Salesforce projects Ignyto has delivered

All 80 case studies →
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Read the Brentford FC case study →
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Customer Goods — Fitness · Field Service, Visual Remote Assistant
Read the Origin Fitness case study →
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High Tech — Sport · Sales Cloud, Email, web and case capture, Lead Conversion
Read the STATSports case study →
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How can you be sure your project will be a success?

Every Ignyto project follows the same methodology: your goals as the North Star, sign-off at every stage, weekly updates and a project tool your stakeholders and Salesforce Account Team can log in to.

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