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Case studies/Limitless Travel
Limitless Travel logo

Limitless Travel: Salesforce delivered by Ignyto.

Ignyto implemented Account Engagement (Pardot), Reporting and forecasting, Sales Cloud for Limitless Travel, a travel retail business.

Region
UK
Industry
Retail — Travel
Company size
20

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with retail — travel organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Limitless Travel is more than a travel company. To be Limitless is a mindset, it means to push yourself to experience things you didn’t think it possible to achieve. Limitless Travel support people to see, achieve and experience the wonders that the world has to offer. From North Wales to the other side of the globe, we want everyone to be able to pursue their aspirations through travel.

02 — The problems Ignyto was asked to fix

To continue improvements in promoting and selling their worldwide tours, Limitless Travel needed a solution that would help with both marketing to new and existing customers, as well as improving the sales process from start to finish. Limitless Travel also required an easier way of creating and tracking new tours. One of the main priorities for Limitless Travel is the ability to clearly track data between sales and marketing to have a clear 360 view of each customer.

03 — What Ignyto built
  • Pardot Marketing Automation Suite integration and technical setup to enable tracking and scoring in order to give Limitless a view on customer activities and interest.
  • Custom field Mapping to allow information to feed back and forth into Pardot and Salesforce on the relevant fields needed for future Marketing usage.
  • Social connectors setup for current and future social media campaigns.
  • Marketing Asset Creation – within the scope of work we set up custom forms, created ready to use templates for emails and landing pages and set up engagement journeys.
  • Sales Cloud setup including the following; Creation of Users, Branding your custom salesforce application, Creation of Security Profiles to define access to Objects.
  • Creation of a custom “Tour” object
  • Page layouts designed for the Lead, Contact, Account and Opportunity objects
Products implemented
Account Engagement (Pardot) →
Reporting and forecasting
Sales Cloud →
04 — What the client said
Limitless Travel logo

“We decided to use the services of Ignyto following a recommendation from a business partner. From the offset we found them to be very professional, friendly and very knowledgeable. They worked incredibly hard to deliver our project in the timeframe required and we always felt they went above and beyond what was required. The final project was delivered well, with continued support and overall exceeded our expectations and scope.”

Limitless Travel · Retail — Travel
What businesses typically see

Salesforce reports that Marketing Cloud customers, including Account Engagement, see a 32% increase in marketing ROI and a 27% lower cost to acquire new customers.

Source: Salesforce Customer Success Metrics. A typical result across Salesforce customers, not a figure reported by Limitless Travel.

05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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How we deliver

How can you be sure your project will be a success?

Every Ignyto project follows the same methodology: your goals as the North Star, sign-off at every stage, weekly updates and a project tool your stakeholders and Salesforce Account Team can log in to.

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