Manufacturing Software Company: Salesforce delivered by Ignyto.
Ignyto implemented Account Engagement (Pardot), Reporting and forecasting for Manufacturing Software Company, a software business.
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Book a discovery call →This customer is a global technology leader and they provide a powerful platform that makes it easier for motor dealers of all types to excel by providing integrated technology that links their customers’ systems, departments and sites, keeping them connected with streamlined business processes.
This is a global business that uses 26 different websites, across 35 regions and over 30 languages. The customer marketing team were tasked with migrating from Eloqua to Pardot due to the many Salesforce platform benefits. As part of this migration the Ignyto team needed to ensure all marketing assets, list segmentations and automation programmes were transitioned from Eloqua in time for a key event. One of the key aspects for this project was to ensure that this customer were GDPR compliant. A key focus of this project was to setup Pardot to allowing the customer to track all of the various websites separately, as well as to create/ adapt marketing assets in their many languages.
- Pardot Marketing Automation Suite integration and technical setup to enable tracking on 26 different websites, as well as lead scoring and grading in order to give a view of real time customer activities and interest.
- Custom field Mapping to allow information to feed back and forth into Pardot and Salesforce on the relevant fields needed for future Marketing usage.
- Social connectors setup for current and future social media campaigns.
“I would not hesitate in recommending Ignyto. Throughout the duration they felt like an extra team member, caring as much about the success of the project as we did. Nothing was too much work.”
Manufacturing Software Company · High Tech — Software
Salesforce reports that its sales customers see an average 30% increase in sales revenue.
Source: 2025 Salesforce Customer Success Metrics Global Highlights. A typical result across Salesforce customers, not a figure reported by Manufacturing software company.
Connected to the systems either side of it.
Salesforce rarely stands alone. On this engagement Ignyto connected it to the systems already running the business, so data moves once rather than being entered twice.
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