Marsden Direct Group: Salesforce delivered by Ignyto.
Ignyto implemented Sales Cloud, Milestones PM+ managed Package and Docs Made Easy Managed Package for Marsden Direct Group, an exhibitions and events business.
Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with exhibitions and events — design agency organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.
Book a discovery call →Marsden Exhibitions are a full end-to-end exhibition and events agency with a mission to design and deliver exhibition stands, events and conferences that captivate and inspire audiences. They strive to innovate and push boundaries, creating immersive experiences that leave a lasting impression on attendees.
- They were limited to the built-in features of their old CRM
- Reporting was confusing and not visual
- There was no way to restrict parts of the system to individual people
- There was no visibility of workload across the business
- Everything was done manually, which led to human errors and miscommunication
- Customer Relationship Management (Sales cloud)
- Customer Service Enhancement (Service Cloud)
- Data Synch between Salesforce and Sage to showcase financial data.
- Task management & Internal notification
- Forecasting
Visual reporting that gives an easy-to-view quick glance to understand where the business is
Automation have ensured all the right people are aware at the correct times
We can easily separate sections of our business and view them separately
Customisation makes it easy to make changes based on our needs
“I cannot recommend the team enough; they were super helpful at every stage of the project and produced great solutions for our requirements. They really took the time to understand our business and our pain points.”
Marsden Direct Group · Exhibitions and Events — Design Agency
Salesforce reports that its sales customers see an average 30% increase in sales revenue.
Source: 2025 Salesforce Customer Success Metrics Global Highlights. A typical result across Salesforce customers, not a figure reported by Marsden Direct Group.
Integration, where the systems need it.
Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.
How we approach integration →Similar Salesforce projects Ignyto has delivered
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