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Case studies/Tractable
Tractable logo

Quote generation and approval, automated.

Ignyto implemented Salesforce Sales Cloud for Tractable, an AI company applying computer vision to accident and disaster recovery, with custom lead assignment by territory, a guided sales process and an automated quote generation and approval chain.

Region
UK and Spain
Industry
High tech — AI assessment technology
Company size
300 employees

Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with high tech — ai assessment technology organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.

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01 — About the customer

Tractable is a leading AI company developing products for accident and disaster recovery. They apply artificial intelligence to photos and video to create fast, accurate assessments for many of the largest P&C insurers, manufacturers and fleet owners worldwide.

Their goal is to help the world recover faster from accidents and disasters that impact hundreds of millions of lives.

02 — The problems Ignyto was asked to fix

Tractable needed a process to help internal users manage pipeline more efficiently and generate accurate quotes that had been approved by the relevant stakeholders.

Account and opportunity naming was inconsistent across the system, and the data needed cleansing before the sales process could run smoothly.

Lead assignment had to respect account and territory ownership rather than being handled ad hoc.

03 — What Ignyto built
  • A custom lead assignment process based on account and territory ownership
  • Standardised account and opportunity naming across the system
  • A data cleanse so the sales process runs on trustworthy records
  • A sales process with clear steps and validation, so internal users follow best practice
  • Automated quote generation
  • An internal quote approval process
Products implemented
Salesforce Sales Cloud →
04 — What changed
01

A flexible assignment process driven by account and territory ownership rather than manual routing.

02

Clear steps and validation enforcing best practice, on cleansed and consistently named data.

03

Efficient generation with an internal approval process, so pricing reaches customers signed off.

04

A guided sales process with quotes generated and approved in the platform

Tractable logo

“We worked with the Ignyto team to define different processes – from lead assignment to pre-sales tests and commercial approval processes. Ignyto were very collaborative and helped us configure complex validation rules and approval workflows in a timely manner, always ensuring we took the best course of action in every choice.”

Tractable · High tech — AI assessment technology
What businesses typically see

Salesforce reports that its sales customers see an average 30% increase in sales revenue.

Source: 2025 Salesforce Customer Success Metrics Global Highlights. A typical result across Salesforce customers, not a figure reported by Tractable.

05 — Integration

Integration, where the systems need it.

Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.

How we approach integration →
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Fleetminder logo

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Read the Fleetminder case study →
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How can you be sure your project will be a success?

Every Ignyto project follows the same methodology: your goals as the North Star, sign-off at every stage, weekly updates and a project tool your stakeholders and Salesforce Account Team can log in to.

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