Hairdressing Supplies: Salesforce delivered by Ignyto.
Ignyto implemented Sales Cloud for Hairdressing Supplies, a hairdressing supplies business.
Looking for a Salesforce partner? Ignyto is a Salesforce Summit partner with 115 Salesforce certifications and more than 1,000 projects delivered, working with retail — hairdressing supplies organisations from London, Manchester and Dublin. See what we implement or read all 80 case studies.
Book a discovery call →Hairdressing Supplies Lincoln (HSL) is a beauty products wholesaler based in Witham St Hughs, England. HSL supplies products to both consumer and retail customers in the UK.
HSL uses an ecommerce website platform called Magento to connect with their customers and sell their products. They also use Brightpearl, a Retail Operating System for e-commerce, multichannel retail brands and wholesalers, for financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehousing and logistics.
To better understand the business’ potential, HSL identified the need for a scalable solution that would allow them to manage sales from their 15K+ accounts more effectively. To aid the Sales team, Ignyto built an integration to pull orders from Brightpearl into Salesforce.
HSL needed a way to prioritise accounts based on when an order was last placed and when contact was last made on the account. The solution should help the Sales team to prioritise their interactions with their accounts.
- Integration with Brightpearl to import Accounts, Contacts & Sales Orders
- Track Sales Targets
- KPI Dashboards
- CTI Integration
Greater visibility of activity on accounts
Visibility of how products are selling
Dashboard to track KPIs
“The implementation of Salesforce was something that we needed as a thriving business. Thanks to Ignyto, we are now seeing the benefits of this CRM — allowing us to offer a better, more customised experience for our staff and customers.”
Hairdressing Supplies · Retail — Hairdressing Supplies
Salesforce reports that its sales customers see an average 30% increase in sales revenue.
Source: 2025 Salesforce Customer Success Metrics Global Highlights. A typical result across Salesforce customers, not a figure reported by Hairdressing Supplies.
Integration, where the systems need it.
Salesforce rarely stands alone. Ignyto builds the integration layer in-house — MuleSoft certified, with native APIs where a connector does the job.
How we approach integration →Similar Salesforce projects Ignyto has delivered
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